Home | Futureresearches.com

Data Collection Methodology

Quantitative

FACE TO FACE

Door to Door and Street Intercepts

Central Location Testing

B2B and Consumer Research

Data Collection Methodology

PAPI CAPI CATI CAWI

Qualitative

In-depth interviews

Regular length is of 1 hour. Couple interviews are possible.

Ethnographic Interviews with detailed administration; normally it will be around 3-4 hours. It can be a home-visit or drive along or F2F or shop along etc...

Focus Group

Discussions The most popular methodology in the region. Their regular length is of 1h 30 to 2 hours. 7-8 respondents usually attend.

Mini groups with 4-5 respondents

Triads with 3 respondents

Qualitative

Home visits

Can easily be arranged even though we would only have access to certain parts of the house .

Video recording may not be possible all the time especially among females and locals due to social and cultural barriers.

Accompanied Shopping

Is possible although often limited to a simple shadowing in the absence of the retailer permission to conduct the study. A detailed accompanied shopping can be conducted if permission is provided by the retailer. Shop along session can be immediately followed by an in-depth interview for deep probing into the shopping behaviour and nuances

Quality control Process
Future Market Research

QC Observations

The designated in-field QC person will be required to accompany the interviewer for a total sum of interviewer’s equivalent to 10% of the total sample allocated to the interviewer.

The key criteria for the observations are as follows:

1.Recruitment methodology

2.Administration of questionnaire

3.Length of interview – feedback on the brand list response

4.Level of interviewer professionalism

5.Overview of respondents participation

6.Feedback on the literacy test

Quota checks

The key criteria for Quota checks are as follows:

Age

Income/LSM

Gender

User ship

Education

Ethnic group

Data checks

The key criteria for Quota checks are as follows:

1.Date and time of Interview

2.Respondent details and demographics are complete

3.That respondent details match the quota requirements (specifically on gender and ethnic group)

4.Length of interview (too short or too long duration)

5. Duplication (names, numbers, addresses)

6.Verbatim/Open-enders are correct and there are no patters

QC Physical back-checks

The designated in-field QC person will be required to select respondents using the information from the exported data, equivalent to 10% of the total sample allocated to the interviewer and contact the respondent for a face-to-face validation

The key criteria for the physical back-checks are as follows:

1.Date, time & duration of interview

2.Methodology

3.Demographics

4.Pre-selected practical project specific questions

5.Interviewer ID card and rating

6.Additional Comments impacting QC

7.Consent/ incentive confirmation

Telephonic back checks

The key criteria for the telephonic back-checks are as follows:

1.Date, time & duration of interview

2.Methodology